Glossary
Ad Creative
Creative assets (video, image, text) for paid campaigns.
Definition
An ad creative is the actual visual or text-based asset of a campaign – such as video, image, text, or a combination thereof. In creator marketing, an ad creative usually consists of a UGC clip optimized for Meta Ads, TikTok Ads, or YouTube Shorts.
Examples
- ›9:16 hook video for Instagram Reels Ads
- ›Story slide featuring a product demo by a creator