Creator Marketing Glossary

Creative assets (video, image, text) for paid campaigns.

Perceived genuineness of creator content.

Protecting the brand from unsuitable environments.

Written instructions for the creator.

Call to action at the end of a video.

Click rate on an advertisement.

Adherence to laws & advertising guidelines.

Marketing through relevant content rather than ads.

Long-term plan for creator content.

Percentage of clicks that lead to a conversion.

Ad spend per conversion.

Individual who regularly produces content for platforms.

Paid ads based on creator content.

Interaction rate on a post.

The first 1–3 seconds of a video.

Creator with significant personal reach.

Marketing via high-reach creators – not a core offering of UGC World.

Obligation to mark advertising as such.

Key Performance Indicator – success metric.

Advertising on Facebook and Instagram.

Creator with 10k–100k followers.

Rights for the commercial use of creator content.

Unpaid reach of a post.

Paid advertising on social platforms.

Marketing with measurable conversion goals.

Sending products to creators.

Short-form video format on Instagram & Facebook.

Return on Ad Spend.

Purchasing directly within social platforms.

TikTok format that boosts organic posts.

Short-form video platform, hotspot for UGC.

TikTok's advertising platform.

Social commerce feature on TikTok.

Audience trust in the brand & creator.

Content that appears to be user-made.

Creator who produces UGC on commission.

Average viewing duration of a video.

Running ads through a creator's profile.

YouTube's vertical short-form video format.

Defined group of potential customers.