Glossary

Call-to-Action (CTA)

Call to action at the end of a video.

Definition

A call-to-action is an explicit request for action that concludes a creator video – e.g., "Shop now." Clear CTAs measurably increase the conversion rate of paid creator content.

Related terms

Conversion Rate (CVR)

Percentage of clicks that lead to a conversion.

Ad Creative

Creative assets (video, image, text) for paid campaigns.

All terms (A–Z)