Glossary
Click-Through Rate (CTR)
Click rate on an advertisement.
Definition
CTR measures how many people who see an ad actually click on it. For UGC ads on Meta and TikTok, CTR is often 20–50% higher than for studio-produced content.
Click rate on an advertisement.
CTR measures how many people who see an ad actually click on it. For UGC ads on Meta and TikTok, CTR is often 20–50% higher than for studio-produced content.