Glossary

ROAS

Return on Ad Spend.

Definition

ROAS = revenue / ad spend. It indicates how much revenue every dollar of invested ad budget generates. In e-commerce with creator ads, ROAS values between 2 and 5 are considered a typical range.

Related terms

Cost per Acquisition (CPA)

Ad spend per conversion.

Performance Marketing

Marketing with measurable conversion goals.

All terms (A–Z)