Glossary
KPI
Key Performance Indicator – success metric.
Definition
A KPI is a measurable value that reflects the success of an action. In creator marketing, CTR, CPA, ROAS, hook rate, and watch time are among the most important KPIs.
Key Performance Indicator – success metric.
A KPI is a measurable value that reflects the success of an action. In creator marketing, CTR, CPA, ROAS, hook rate, and watch time are among the most important KPIs.